Online news comments

Online news commenting

The one to focus on is the Daily Mail, it is by far the most widely read, and has a very active and easy to use comments section. Other brexiteer strongholds, though with lower circulation are the Sun (comments currently suspended), Express, and Metro.

Imagine how wonderful it would be to scroll down to the Daily Mail comments in an EU article and see it dominated by rejoiners. Brexiteers will then be the ones scared to scroll down, and many will leave and move to more extremist news sources, and the casual reader will note the tide of public opinion turning.

Interestingly we are seeing less EU/Brexit related articles in the Daily Mail these days, you’d think they didn’t want to talk about it anymore. There are occasionally days now where there isn’t a single EU/Brexit article.

Top tips for comments:

You just need to give a name and an email address to register on their site to leave comments – obviously don’t use your real name (unless you want to get brexiteer stalkers), only your fake name will be shown on your comments but pay attention to any other check boxes you tick when signing up.

The best comments are just simple and short ones, just sound like a ‘bloke in the pub’.

Avoid the temptation to argue with brexiteers in replies to old comments, the casual reader will only be glancing at the first few comments, and it’s usually fruitless trying to change the mind of a Brexiteer motivated enough to be arguing in comments sections. Adding a new comment instead of replying to responses on old ones is a far more effective use of your time – let the brexiteers struggle to keep up with the steady stream of new pro-EU comments.

On the Daily Mail smartphone app, comments don’t refresh regularly, you may need to completely restart the app to see new comments posted (including your own).

Also downvote a few brexiteer comments when you are on there.

The more ‘difficult’ articles are the ones most in need of remainer comments, like the recent vaccines issues. A good technique in these ones is to turn the situation around and ask if we would be any different e.g. “If UK was behind in vaccines and we saw companies we had a contract with exporting vaccines instead of honouring the contract with us, don’t you think we’d be talking about blocking exports too?”

Try to avoid giving the Daily Mail extra ‘clicks’. Resist the urge to look at the article about what Liz Hurley is wearing (or not wearing), and do not click on any adverts.

This should take all of five minutes a day, it would only take a few thousand remainers doing this and we will own the Daily Mail comments.


As mentioned earlier, there is evidence that online comments can influence perceptions of public opinion. Below are some articles on the subject:

%d bloggers like this: